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Trademedia website redesign
TRADEMEDIA
 

ABOUT THE BRAND

Trademedia is a Romanian media and advertising company specializing in print and digital publications, including a comprehensive range of magazines and online platforms. The company targets key industries such as business, lifestyle, and technology, providing top-tier content and advertising solutions to help brands enhance their market presence.

THE PROJECT

The challenge was to design a cohesive digital experience for Trademedia that not only reflects their position as a trusted source in the Romanian media industry but also provides an intuitive, user-friendly platform for both readers and advertisers to engage with.

The project involved rethinking the information architecture, improving navigation across various sections of the website, and enhancing the overall user experience to cater to the needs of a diverse audience.

CHALLENGES

Complex Information Architecture:

Trademedia offers a wide variety of content spanning multiple industries and sectors. Ensuring that this content is easily navigable without overwhelming users was a key challenge. The platform needed a more intuitive structure to help users quickly find relevant articles or advertising services.

User Engagement and Retention:

With a broad range of readers and business clients, maintaining engagement was crucial. The challenge was to design a user interface that appeals to both casual readers and professionals looking for in-depth business insights, ensuring that all users can access what they need quickly and easily.

Advertiser Integration:

A significant part of Trademedia’s revenue comes from advertising. The website needed to facilitate an effortless experience for advertisers to understand and book advertising slots. Clear calls-to-action and an easily accessible advertising section were necessary for driving business growth.​

Responsive Design:

Trademedia’s audience accesses the platform across multiple devices, so creating a responsive design that ensures a seamless experience on desktops, tablets, and mobile phones was another critical factor.

TARGET USERS

EVENT MARKETING MANAGERS

• Entrepreneurs, managers, and decision-makers who rely on the platform for industry insights, business trends, and advertising opportunities. Corporate professionals looking for high-quality, customizable exhibition solutions.

SMALL BUSINESS OWNERS

• Budget-conscious entrepreneurs needing portable, easy-to-use displays.

CORPORATE EVENT COORDINATORS
• Handling large-scale event branding and logistics.

Image by Samuel Raita

EVENT MARKETING MANAGER

Marian Ion • 35 • Bucharest

Marketing Manager at a mid-sized technology firm

Master’s Degree in Marketing & Communications

Years in Industry: 10

Tech-savviness: High

Preferred Communication Channels: Email, LinkedIn, WhatsApp

Background & Daily Responsibilities:

Andrei oversees his company’s participation in trade shows, industry expos, and networking events. His responsibilities include selecting exhibition materials, designing brand presentations, coordinating with vendors, and ensuring brand consistency across all visual materials. He works in a fast-paced, deadline-driven environment, where he must juggle multiple tasks.

Goals & Motivations:

🎯 Find innovative, high-quality exhibition solutions that enhance brand visibility.
🎯 Ensure quick turnaround times for exhibition stand production and setup.
🎯 Work with a trusted supplier that can provide consistent design and printing services.
🎯 Optimize the event experience for his company’s team and visitors.
🎯 Stay within budget while achieving premium visual appeal.

Pain Points & Challenges:

❌ Short deadlines & last-minute event preparation stress.
❌ Difficulty finding custom exhibition systems that align with his brand’s visual identity.
❌ High costs for premium setups, needing cost-effective yet professional solutions.
❌ Managing multiple vendors for printing, stand setup, and delivery.

How TradeMedia.ro Solves His Problems:

✅ Customizable, professional exhibition stands – including roll-ups, pop-up walls, and textile walls.
✅ In-house design support with 3D visualization for exhibition setups.
✅ Fast production & delivery services, ensuring readiness before an event.
✅ Turnkey solutions including stand setup and installation.
✅ Cost-effective options without compromising on quality.

Customer Journey with TradeMedia.ro:

1️⃣ Searches online for custom exhibition stands.
2️⃣ Finds TradeMedia.ro and explores the catalog of exhibition systems.
3️⃣ Uses the 3D visualization tool to preview how his stand will look.
4️⃣ Places an order and arranges fast delivery to meet his deadline.
5️⃣ Uses the stand at the event and receives positive feedback from colleagues.
6️⃣ Becomes a repeat customer for future trade shows.

Goals & Motivations:

🎯 Find innovative, high-quality exhibition solutions that enhance brand visibility

🎯 Ensure quick turnaround times for exhibition stand production and setup.
🎯 Work with a trusted supplier that can provide consistent design and printing services.
🎯Optimize the event experience for his company’s team and visitors.
🎯 Stay within budget while achieving premium visual appeal.

Pain Points & Challenges:

❌ Short deadlines & last-minute event preparation stress.
❌ Difficulty finding custom exhibition systems that align with his brand’s visual identity.
❌ High costs for premium setups, needing cost-effective yet professional solutions.
❌ Managing multiple vendors for printing, stand setup, and delivery.

How TradeMedia.ro Solves His Problems:

✅ Customizable, professional exhibition stands – including roll-ups, pop-up walls, and textile walls.
✅ In-house design support with 3D visualization for exhibition setups.
✅ Fast production & delivery services, ensuring readiness before an event.
✅ Turnkey solutions including stand setup and installation.
✅ Cost-effective options without compromising on quality.

Customer Journey with TradeMedia.ro:

1️⃣ Searches online for custom exhibition stands.
2️⃣ Finds TradeMedia.ro and explores the catalog of exhibition systems.
3️⃣ Uses the 3D visualization tool to preview how his stand will look.
4️⃣ Places an order and arranges fast delivery to meet his deadline.
5️⃣ Uses the stand at the event and receives positive feedback from colleagues.
6️⃣ Becomes a repeat customer for future trade shows.

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Colours and Typography

Heading

WT GOTHIC

Bold
Regular

Font size
24

Line height
150

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvxyz

123456789 / !@#$%^&*()-=

Body text

Helvetica Neue LT STD Roman 

Bold
Regular

Font size
14

Line height
150

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvxyz

123456789 / !@#$%^&*()-=

HEX #5578D9

HEX #EF8E14

HEX #FFAC7A

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HOMEPAGE
 
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PRODUCT PAGE
 
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Mobile

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PRODUCT CATEGORY PAGE
 
 
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Create account

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My account

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Blog page

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Contact page

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© ALL RIGHTS RESERVED 2025 CRISTIAN CODREANU

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