ABOUT ME
As a designer and art director, I have worked with early-stage startups and small businesses, helping them define their visual identity, create graphic design assets, design websites, and develop strategies and content for social media. Additionally, I’ve had the opportunity to collaborate with larger clients and enterprises in Romania and Germany.
With a strong focus on the digital world, I seamlessly transitioned several years ago into UI/UX and Digital Product Design, crafting innovative and impactful solutions grounded in user-centered methodologies.
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Beyond my professional career as a designer & art director, I have developed a lifelong passion for drawing and illustration. This creative foundation led me to establish a personal brand as a street artist, channeling my artistic vision into murals and paintings showcased at street art festivals, private commissions, and public spaces.
WORK EXPERIENCE
Present
Freelance (Europe)​
Freelance Digital Art Director • UI/UX Designer • Product Designer
2023 - 2024
ANT - Neuro (Berlin)
Freelance UI/UX Designer
2023
Across-Platforms (Berlin)
Freelance Product Designer (UI/UX)
2022
Summer Well Festival
Freelance Creative art director
2020 - 2022
Mainstage the Agency
Senior art director (Digital)
2020
Berlin Institute of Health
Freelance UI/UX Designer (Product)
2018 - 2019
Tuio Agency
Senior art director & Web designer • UI
2016 - 2018
Krogen Studios
Web & Digital Design
2015 - 2016
Publicis Groupe
Art Director & Digital Designer
2012 - 2015
Mobuy Solutions
Junior Art Director & Digital Designer
CORE ABILITIES
ART DIRECTION (DIGITAL)
As a Digital Art Director, I’ve had the opportunity to create digital assets for both local and international brands, working closely with copywriters, stakeholders, and developers to ensure seamless project execution. My experience spans designing key visuals, social media content, portfolio websites, and e-commerce platforms, while also leading pitch presentations and delivering assets that align with brand identity. I focus on producing designs that are both visually impactful and functional, ensuring they perform effectively across web, social media, and mobile platforms.
USER INTERFACE & UX
My UI/UX design services cover the full spectrum, from UX research and user flows to wire-framing, prototyping, and UI design, focusing on creating seamless experiences that guide users effortlessly through digital products, enhancing both usability and satisfaction. Having worked on projects ranging from SaaS platforms to e-commerce solutions, I bring a thorough understanding of how to optimize user interfaces to meet both business objectives and user needs.​
PRODUCT DESIGN
With over a decade of experience in Digital Art Direction and a recent transition into Product Design, I specialise in creating intuitive, scalable solutions that focus on user-centered design. My product design services cover the entire lifecycle of a digital product, from UX research to wire-framing, prototyping, and the development of comprehensive design systems. My approach emphasises collaboration with stakeholders and cross-functional teams, delivering designs that not only look great but are also functional and easy to implement.
DESIGN CONSULTANCY
As an experienced designer and Digital Art Director, I offer design consulting tailored to helping businesses elevate their visual identity and improve user experiences. Through strategic guidance and expert insights, I collaborate with clients to optimize their UI/UX, streamline digital campaigns, and enhance overall brand presentation. Whether refining existing assets or developing new creative strategies, my goal is to deliver practical, impactful solutions that align with both business goals and user needs.
CLIENTS
