Samsara is a Romanian vegan restaurant based in Cluj City. They stand for sustainability & simplicity.
Samsara is a “love brand” in Romania because the positive impact on the world is at the core of everything they do, from the food they create to the serving & delivery experiences.
To launch their delivery service in a new town, in Bucharest, where the restaurant doesn’t exist yet.
Art Direction / Social Media Content
I created all the material based on the idea that even remotely, their customers can have the same well-known “Samsara experience” at their own home or at the office.
Concept: From Nature to your plate
The campaign wanted to prove an antithesis of all that delivery is known to be. Both visually & as a message, the campaign was proof of commitment to the brand philosophy and the customer's expectations. We wanted to prove all the benefits of the brand: locally sourced food, seasonally cooked, and environmentally friendly.
Headline - Lust Script
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For the social media image, I wanted to emphasize the simplicity of the process by which the ingredients arrive directly from the source to your plate. Nothing complicated, but always with surprising results.
Carrousel posts with simple images that integrate harmoniously into the feed of the customer and stories with a touch of colour.