Project
Samsara is a Romanian vegan restaurant based in Cluj City. They stand for sustainability & simplicity.
Samsara is a “love brand” in Romania because the positive impact on the world is at the core of everything they do, from the food they create to the serving & delivery experiences.
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The challenge
To launch their delivery service in a new town, in Bucharest, where the restaurant doesn’t exist yet.
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Services
Art Direction / Social Media Content
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Agency
The Mainstage
Key Visual
The solution
I created all the material based on the idea that even remotely, their customers can have the same well-known “Samsara experience” at their own home or at the office.
Concept: From Nature to your plate
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The campaign wanted to prove an antithesis of all that delivery is known to be. Both visually & as a message, the campaign was proof of commitment to the brand philosophy and the customer's expectations. We wanted to prove all the benefits of the brand: locally sourced food, seasonally cooked, and environmentally friendly.
Typography
Headline - Lust Script
ABCDEFGHIJKLMNOPQ RST UVWXYZ
abcdefghijklmopqrstuvwxyz
1234567890
Social Media
For the social media image, I wanted to emphasize the simplicity of the process by which the ingredients arrive directly from the source to your plate. Nothing complicated, but always with surprising results.
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My solution:
Carrousel posts with simple images that integrate harmoniously into the feed of the customer and stories with a touch of colour.
