Penny Romania

Penny X Lyvra

Starting in August 2020, PENNY customers in Bucharest and Ilfov will be able to order online over 1,400 products from the categories listed in physical stores, including their brands and related promotions. As Mainstage Agency Bucharest's main client, Penny asked the agency to create a new distribution platform for their products in Bucharest and the surrounding area.

Context

In the context of travel limitations imposed by the current public health situation, but also as part of the rebranding process, PENNY is meeting the needs of its customers and testing its online ordering service with home delivery. PENNY and Auto Total launched Lyvra, the online ordering service with home delivery.

Challenge

To build an online hypermarket platform with fast delivery of over 1400 products in the context of the public health situation in 2020 and 2021, where online shopping was the primordial channel for all major shops to increase sales.

Solution

For this project, simplicity was the best policy. The website had to accommodate two brands with two distinct colour schemes and logos while making it clear that one was derived from the other.

Penny Romania's first Retail e-commerce platform needed to be deeply rooted in the brand and easily distinguishable on its own. Everything, from the menu to the display of products and icons, was designed to give a premium feel.