Mobuy, mobile advertising platform
Start-up, PR, Brand Building, Communication and Social Media Strategy, Digital Strategy, Sales, Partnerships
A shopping app that puts retailers in touch with their mobile shoppers and syncs with a POS device to make redeeming deals easy providing also a complete sales funnel analysis from views to redemptions.
The app used geolocation in order to provide the user with relevant and real-time offers nearby, based on their shopping habits and previous interactions.
Outcome: awarded in local creativity festivals and Vodafone partnership.
Mobuy was my introduction to the world of in-house design, working at a start-up, provided me with the opportunity to perfect my skills in creating content for social media campaigns, stationery design, photo retouching and creating images in accordance with guidelines and applications' look & feel. Additionally, I executed mob V2.0 and monthly design updates and assisted on photo shoots.
Brands: Vodafone | Various Brands
ZF Mobilio Awards, 2014: Gold, Best Use of Location Services.
Gold, Most Innovative Mobile App