ELFI ROMANIA
The Elfi Cocean campaign, created by MAINSTAGE | THE AGENCY in collaboration with Sector 7 HUB, won Bronze at the Golden Drum Festival in the A. Brand Building, Brand Introduction category and was shortlisted in the Local Spirit category.
THE PROJECT
Elfi is a Romanian brand producing paper products that wanted to stand out from the category that always launches toilet paper with all sorts of exotic scents.
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THE SOLLUTION
On the 1st of December, we launched Elfi with corn scent.
The insight we started from was a Romanian myth that people used corn leaves to wipe themselves in the old times. This is how we developed a 100% Romanian-inspired product that made all the exotic scents of the competition fade and easily got to the hearts of all Romanian customers.​
ELFI "COCEAN" LABEL DESIGN
For the packaging design, my solution was to create a look that closely resembled the corn itself. I aimed to keep it subtle yet fun and appealing, connecting with Romanians who relate to the nostalgic use of the “cocean” in the past.
For this client, I launched and managed all social media channels, increasing brand awareness by 25%. I also conceptualised and designed impactful packaging for a major campaign featuring a Romanian influencer, which garnered over 1 million views in the first two weeks and significantly boosted online sales.
PACKAGING
VIDEO CAMPAIGN
The video ad was the cherry on top of the project. We used a very well known romanian comedian, Costel, that has a very authentic personality and was the perfect fit for the product, building up on the irony.
The shooting was challenging, because we designed an intricate set up but the result worth every drop of sweat we put in this project, from the point of designing the ironic package, to the launch of it.
SOCIAL MEDIA CONTENT
