Alconnaiseur
The project
Emag, the biggest e-market in Romania, wanted to promote its very diverse alcoholic beverage offer
The challenge:
Even though customers spend a lot of time on the internet and enjoy an occasional drink, they don’t know how to choose the best drink for them.
Services
User experience design
User interface design
Responsive design
Agency:
The Mainstage
UI design
My task was to design a website for the campaign that can hold both the videos in the campaign but also that emphasize the product. For this, I used a simple grid, where the bottles can stand out and that made ordering more easy.
I choose vibrant&elegant colours, inspired by the deepness of the colours that beverages have but, in the same time, colours that are rooted in the brands guidelines.
Homepage
Typography
Co Text
ABCDEFGHIJKLMNOPQRSTUVwXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVwXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Co Headline
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Colors
#dc2340
#4f80e0
#690E41
#320920
Main goal
Get as many people as possible to know and memorize that eMag liquor page is a place that offers both delivery and quality and that is a great place both for casual drinkers and also for connoisseurs.
I choose a design with round corners because it’s fresh and trendy and appeal to the core target, that spends a lot of time on the phone and on social media. This is also why I payed extra attention to the mobile version, making sure it’s easy to navigate, simple and clear.
